how do i pick personas and formats for a brief?

in the write-a-brief step you choose who stars and in what style.

• personas: pick one or several from your live cast. each one you add produces its own brief in its own voice.
• formats: pick one or several. each combination of persona and format becomes a separate brief.

the count updates as you go, so you can see exactly how many briefs you're about to generate before you commit.